Privacy Policy Page

1. Introduction
We, at Info Edge (India) Limited and our affiliated companies worldwide (hereinafter collectively referred to as

“IEIL”), are committed to respecting your online privacy and recognize the need for appropriate protection and
management of any personally identifiable information you share with us. This Privacy Policy (“Policy”)
describes how IEIL collects, uses, discloses and transfers personal information of users through its websites
and applications, including through, mobile applications and online services (collectively,
the “Platform”).

This policy applies to those who visit the Platform, or whose information IEIL otherwise receives in connection

with its services (such as contact information of individuals associated with IEIL including partners)
(hereinafter collectively referred to as “Users”). For the purposes of the Privacy Policy, “You” or “Your” shall
mean the person who is accessing the Platform.

2.Types of Personal Information collected by IEIL
“Personal information” (PI) – means any information relating to an identified or identifiable natural person

including common identifiers such as a name, an identification number, location data, an online identifier or
one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social
identity of that natural person and any other information that is so categorized by applicable laws.

We collect information about you and/or your usage to provide better services and offerings.

The Personal Information that we collect, and how we collect it, depends upon how you interact with us. We

collect the following categories of Personal Information in the following ways:

We may collect your Personal Information such as name, email address, date of birth, mobile number, mother
tongue, password, country, state/nationality, gender, current location, city, pin code, marital status,
height, occupation, income etc.
When you complete your profile, you can share with us additional information, such as details on your
personality, family details, contact address and other details about you, as well as content such as photos.
To add certain content, like pictures or videos, you may allow us to access your camera or photo album. Some
of the information you choose to provide us may be considered “special” or “sensitive” in certain
jurisdictions, for example your ethnic origins, religious beliefs, sub caste, physical and mental
conditions. By choosing to provide this information, you consent to our processing of the information., when
the you sign up as a member or you set up an alert on the Platform, we may reach out to you as per your
Information that one would usually include in a matrimonial profile, including name, contact details such as
e-mail address and mobile number, date of birth, educational qualifications, data relating to your current
employment, income photographs, visa and work status etc. when you register on the Platform;
Information about the services that you use and how you use them, including log information and location
information, when you are a user of the services through the Platform;
We may collect your Personal Information such as name, age, contact details, preferences, etc. through
surveys and forms, when you choose to participate in these surveys etc.;
We may collect your documents on age, address, income etc. for verification purposes to provide additional
credibility to your profile.
When you communicate with IEIL or use the Platform to communicate with other members (including advertisers,
Users (such as partners), we collect information about your communication and any information you choose to
When you visit the Platform, we use cookies to automatically collect, store and use technical information
about your system and interaction with our Platform;
When you use a device to access the Platform, IEIL may collect technical or other related information from
the device as well as the device location;
To the extent permitted by law, IEIL may record and monitor your communications with us to ensure compliance
with our legal and regulatory obligations and our internal policies. This may include the recording of
telephone conversations.
We may collect your and your partner’s information such as but not limited to name, gender, date and time of
birth, city, state, country and email if you avail our horoscope services.
We may collect, process and store your user ID associated with any social media account (such as your
Facebook and Google account) that you use to connect with us or to avail our services
When you use your social media account information to access the Platform, or otherwise connect your social
media account with the services of the Platform, you consent to our collection, storage, and use, in
accordance with this Privacy Policy, of the information that you make available to us through the social
media interface. Please see your social media provider’s privacy policy and help centre for more information
about how they share information when you choose to connect your account.

3. How IEIL may use your Personal Information
We will only use your personal data in a fair and reasonable manner, and where we have a lawful reason to do


Our use of your personal data depends on the purpose for which you interact with us. We may process your Personal

Information for the following purposes:

Protecting our Users and providing you with customer support;
Our automated systems analyse your content to provide you customised search results and recommendations.
Send alerts and emails such as match alert mails, membership mails, kundli alert mails, visitor alert mails,
new matches mails, contact alert mails, photo request mails, service mails, promotional mails, SMS alerts
and call alerts(s) to you ( To unsubscribe, please visit the Alert Manager link on your profile).
We also process your chats with other users of the Platform, for purposes such as fulfilment of legal
obligations, monitoring for offensive or menacing content etc.
We use information collected from cookies and other technologies, like pixel tags, to improve your user
experience and the overall quality of our services (for more information please refer to paragraph 4 below).
When showing you tailored ads, we will not associate an identifier from cookies or similar technologies with
sensitive categories, such as those based on race, religion, sexual orientation or health, improving the
Platform and its content to provide better features and services.
Conducting market research and surveys with the aim of improving our products and services.
Sending you information about our products and services for marketing purposes and promotions;
Preventing, detecting, investigating and taking action against crimes (including but not limited to fraud
and other financial crimes), any other illegal activities, suspected fraud, or violations of the Platform’s
Terms of Use in any jurisdiction
To the extent required for identity verification and due diligence checks if so undertaken.
Establishing, exercising or defending legal rights in connection with legal proceedings (including any
prospective legal proceedings) and seeking professional or legal advice in relation to such legal

4. Cookies and Other Tracking Technologies
Some of our web pages utilize “cookies” and other tracking technologies. A “cookie” is a small text file that may

be used, for example, to collect information about web-site activity. Some cookies and other technologies may
serve to recall Personal Information previously indicated by a user. Most browsers allow you to control cookies,
including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your

browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your
original user ID and password to gain access to certain parts of the Platform.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP)

addresses; browser software and operating system types; clickstream patterns; and dates and times that our site
is accessed. Our use of cookies and other tracking technologies allows us to improve our Platform and the
overall website experience. We may also analyse information that does not contain Personal Information for
trends and statistics.

For more information about our use of cookies please refer to our

href=””> Cookie Policy.

5. The Basis/ Grounds which we rely on for collection and processing of your Personal Information:
Your Personal Information is collected and processed by IEIL based on the following legal grounds depending upon

the nature of Personal Information and the purposes for which it is processed.


IEIL relies on your consent in order to process your Personal Information in certain situations. If IEIL

requires your consent to collect and process certain Personal Information, as per the requirements under the
applicable data protection laws, your consent is sought at the time of collection of your Personal
Information and such processing will only be performed where consent is secured.

Compliance with a legal obligation:

Your Personal Information may be processed by IEIL, to the extent that such processing is necessary to allow

IEIL to comply with a legal obligation. An example of this would be if IEIL is required to disclose your
Personal Information to respond to a court order or if IEIL is required to retain specific records for a
fixed period to comply with requirements under any applicable law.

6. Information Sharing and Disclosure
Third Party Services: Third parties provide certain services available on the Platform on its behalf.

Platform may provide information, including Personal Information and special/ sensitive personal information,
that the Platform collects from its users to third-party service providers to help us deliver programs,
products, information, and services. Service providers are also an important means by which the Platform
maintains its services and mailing lists.

We restrict access to your Personal Information to employees who we believe reasonably need to know/or that

information to fulfil their functions to provide, operate, develop, or improve our products or

IEIL does not disclose, transfer or share your Personal Information with others except with:

Our affiliates and group companies to the extent required for our internal business and/or administrative
purposes and/or general corporate operations and for provision of services;
Third parties including enforcement, regulatory and judicial authorities, if we determine that disclosure of
your Personal Information is required to a) respond to subpoenas, court orders, or legal process, or to
establish or exercise our legal rights or defend against legal claims; or b) investigate, prevent, or take
action regarding illegal activities, suspected fraud, situations involving potential threats to the physical
safety of any person, violations of Platform’s Terms & Conditions or as otherwise required by law;
In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the
transfer of some or all of IEIL’s business assets we may disclose Personal Information to those involved in
the negotiation or transfer.
Third party service providers and marketing partners that IEIL engages to a) provide services over the
Platform on IEIL’s behalf; b) maintain the Platform and mailing lists; or c) communicate with you on IEIL’s
behalf about offers relating to its products and/or services. IEIL will take reasonable steps to ensure that
these third-party service providers are obligated to protect your Personal Information and are also subject
to appropriate confidentiality / non-disclosure obligations.
Third party advertisers to display advertisements to you when you visit the Platform. The third-party
advertisers include financial service providers (such as banks, insurance agents, stock brokers and mortgage
lenders) and non-financial companies (such as stores, airlines, and software companies). These companies may
use information about you and your visits to this Platform and other web sites to provide advertisements on
this Platform.

The Company does not provide any Personal Information to the advertiser when you interact with or view a targeted

advertisement. However, if you interact with or view an advertisement, the advertiser may make certain
assumptions and, in the process, learn certain Personal Information about you. For instance, if you view and
click an advertisement that is targeted towards women in the age group 18- 24 from a specific geographic area,
the advertiser may assume that you meet the relevant criteria.

IEIL does not intend to transfer Personal Information without your consent to third parties who are not bound to

act on IEIL’s behalf unless such transfer is legally required.

If your Personal Information is transferred outside India, we take the necessary steps to protect your Personal

Information in accordance with applicable data protection laws.

7. Third Party Content:
Please be aware that the Platform sometimes contains links to other sites that are not governed by this Privacy

Policy. Users may be directed to third-party sites for more information, such as advertisers, blogs, content
sponsorships, vendor services, social networks, etc.

IEIL makes no representations or warranties regarding how your information is stored or used on third-party

servers. We recommend that you review the applicable privacy statements and policies of each third-party site
linked from the Platform to determine their use of your personal information.

8. Children
To use the Platform, you agree that you must be the minimum age (described in this paragraph below) or


The minimum age for these purposes shall be eighteen (18), however if local laws require that you must be older

for IEIL to be able to lawfully provide the services over the Platform to you then that older age shall apply as
the applicable minimum age.

If you are under the age of 18 or the age of majority in your jurisdiction, you must use the Platform under the

supervision of your parent, legal guardian or responsible adult.

9. Retention of Personal Information
Your Personal Information will not be retained by IEIL any longer than it is necessary for the purposes for which

the Personal Information is processed and/or in accordance with legal, regulatory, contractual1 or statutory
obligations as applicable.

At the expiry of such periods, your Personal Information will be deleted or archived in compliance with

applicable laws

You can delete your data by deleting your profile on To know how to delete your profile, visit

10. Controlling your personal information
You have the right to invoke your rights which are available to data principals or data subjects (as per

applicable laws and regulations) in relation to your Personal Information which is being processed by

IEIL provides you the ability to keep your Personal Information accurate and up-to-date. If at any time you would

like to a) rectify, update or correct your Personal Information; b) obtain confirmation on whether or not your
Personal Information is processed by it; c) access your Personal Information or exercise your right to data
portability; or d) exercise your right to restrict the continuing disclosure of your Personal Information to any
third party by IEIL in certain circumstances, you are requested to contact us using the contact details mentions
below. We will require you to provide a valid proof of your identity, in order to ensure that your rights are

For the exercise of certain rights, you may be required to approach the relevant authority / designated officer

as per the provisions of the applicable data protection laws.

IEIL may in accordance with the provisions of applicable data protection laws, charge a fee for fulfilling your

request, in particular in case of excessive or manifestly unfounded request. Further you acknowledge that the
abovementioned rights are not absolute and are subject to limitations as per the applicable data protection

11. Confidentiality and Security
The security and confidentiality of your Personal Information is important to us and IEIL has invested
significant resources to protect the safekeeping and confidentiality of your personal data. When using
external service providers acting as processors, we require that they adhere to the same standards as IEIL
does. Regardless of where your Personal Information is transferred or stored, we take all steps reasonably
necessary to ensure that personal data is kept secure.

We seek to ensure compliance with the requirements of the Information Technology Act, 2000 and Rules made
there under to ensure the protection and preservation of your privacy. We have physical, electronic, and
procedural safeguards that comply with the laws prevalent in India to protect your Personal Information. By
accepting the terms of this Privacy Policy, you agree that the standards and practices being implemented by
us, are reasonable and sufficient for the protection of your Personal Information.

12. Social media
IEIL operates channels, pages and accounts on some social media sites to inform, assist and engage with

customers. IEIL monitors and records comments and posts made on these channels about itself in order to improve
its products and services.

Please note that you must not communicate the following information to IEIL through such social media


sensitive personal data including (i) special categories of personal data meaning any information revealing
racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership,
and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural
person, data concerning health or data concerning a natural person’s sex life or sexual orientation and (ii)
other sensitive personal data such as criminal convictions and offences and national identification number ;

Excessive, inappropriate, offensive or defamatory content.

IEIL is not responsible for any information posted on those sites other than the information posted by its

employees on its behalf. IEIL is only responsible for its own use of the Personal Information received through
such sites.

13. Changes to this Privacy Policy
IEIL reserves the right to update, change or modify this Privacy Policy at any time. The Privacy Policy shall

come to effect from the date of publication of such update, change or modification

14. Disclaimer
IEIL does not store any account related information or any credit / debit card details. IEIL shall not be liable

for any loss or damage sustained by Users as a result of any disclosure (inadvertent or otherwise) of any
information concerning the User’s account, credit cards or debit cards in the course of any online transactions
or payments made for any products and/or services offered through the Platform.

In case any Personal Information is shared by you with IEIL, which is not requested by IEIL during registration,

(whether mandatorily or optionally), IEIL will not be liable for any information security breach or disclosure
in relation to such information.